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CTM is an industry-supported Center of Excellence within USC's Marshall School of Business, focused on the Network Digital Industry (NDI). CTM is devoted to three primary endeavors:
Our research programs provide insights into the opportunities for the application of new technology. Our Executive Education programs help middle and senior management improve their knowledge and skills to lead, and our Networking events, especially our Executive Round Table, provide exceptional forums for exchanging views and meeting with other corporate leaders and academic researchers. |
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Gain benefits and take advantage of our leading edge research, executive education and networking Read Executive InterviewsCTM Speaks with Tonia Hawkins of Freewebs about "widgets" Tonia discusses how her company is leading a movement whereby advertising transforms into desirable web content among users seeking to define themselves. Read CTM talks with John Gerzema, Chief Insights Officer Young & Rubicam, about Energizing Brands: The Key to Innovative Value Propositions.. Read CTM talks with John Maloney, General Manager of Value Networks, LLC about Value Networks and how they create and economic value Read Archive of Prior
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Gaming Goes OnlineExperts estimate that online gaming will exceed $10B in revenue over the next few years. The industry will need to develop new business models as well as innovative uses of technology in response Event page September 21, 2008 October 16 -17, 2008 Executive Round Table Disruptive Challenges in the Networked Digital Industry Event page Click here for a brochure Click here to register November 23-25, 2008
7th Annual Global
Executive Round Table February 28-29, 2008 Innovative Value Propositions For the Digital Content in the Networked Digital Industry Event page with Powerpoint downloads Speak & Spark Event April 2008 P2P Networks: From Piracy to Promotions? Can monitoring illegal downloads of songs over P2P networks prior to a new CD release prove useful in predicting sales? Read
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The next step in the evolution of mobile entertainment will be changed by the millennial generation –those born between 1982 and 2003. Read CTM speech kicks off opening of fourth Indiana Jones film. CTM Executive Director Morley Winograd spoke about rapid transformations in the business of entertainment technology before about 200 Hollywood executives gathered for a first peek at the latest installment in the Indiana Jones saga, Read more. In connection with our successful May, 2, U-NDI Workshop; "The Millennial Generation: Revolutionizing the Enterprise Workspace?" CTM is in partnership with Communitelligence and conducting the first research efforts to determine the degree to which Millennial generation technologies are beginning to penetrate the corporate world. Please click here to participate in this survey. For a summary of the May 2, U-NDI event click here 6th Annual Global Mobility Roundtable, "Niche Evolution in the Mobile Business Ecosystem" Wrap up and Papers Institute for Critical Information Infrastructure Protection Develops Systemic Security Management Model. White paper by Laree Kiely and Terry Benzel. 2007 Wireless Mobile Data Services Study (WMDSS)
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