USC Marshall School of Business Center for Global Innovation
About the Center
The USC Marshall Center for Global Innovation has been established as a thought leader in innovation as it relates to the welfare of consumers, the success of firms, and the wealth of nations. The Center targets Fortune 500 Global companies because they tend to have the greatest impact on consumers, governments, and societies — employing more people, making products that more people use, and making the world a better place through innovation.
Our Research
This invaluable resource is a collaboration between marketing researchers of the University of Southern California, University of Minnesota, Imperial College London, and Cambridge University. This web site offers you extensive information on our research, as well as on innovation development, innovation management and innovation diffusion.
What Distinguishes CGI
Unlike other innovation centers and organizations, CGI focuses on proven, objective research rather than opinion or survey to identify the factors that make companies, countries, and R&D centers innovative. No other Center inside or outside of universities is based on such research on a global scale.
CGI Goals
The Center is organized to accomplish the following objectives:
- Produce three annual indices on the innovativeness of firms from the Fortune 500 (which correlates well with stock price), countries (including the time for product sales to “take-off” in varous countries), and R&D clusters.
- Carry out cutting edge research on innovation.
- Disseminate latest research findings on innovation through conferences, presentations, newsletters, and publications in business and academic media.
Board of Advisors
To accomplish these goals, the Center is recruiting a stellar Board of Advisors that can advise CGI on channeling its research in directions that are most important to its constituents, attracting qualified members, helping to plan events, and suggesting ways to maintain and enhance its thought leadership in business and academic circles.
Membership
The Center will attract the Chief Innovation Officers from the world’s leading firms to create the proper environment for fostering innovation. Member benefits include but are not limited to the following:
- Networking with leading innovation executives.
- Sharing and learning from best practices on innovation of major global corporations.
- Obtaining advance information about cutting- edge research done at the Center.
- Receiving regular briefings of new findings and insight on innovation done globally.
- Contributing to the development of the Center’s global indices of innovation of firms, nations, and R&D clusters.
- Influencing the research priorities of the Center.
- Receiving exclusive invitations to Center events.
CEO Innovation Summit
As its first major event, CGI will hold a CEO Innovation Summit at the Marshall School of Business at the University of Southern University of Southern California on March 18, 2009.